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About Us
A Heritage of Good Taste
In 1621, Captain Nathaniel Basse first sailed his ship the “Furtherance” up the Pagan River to near what is now Smithfield, Virginia and settled a 300 acre parcel of land he called “Basse’s Choice”.
As a well-respected local leader and sea trader, Captain Basse was noted for his dedication to excellence. He had a reputation for trading the very best Virginia had to offer – and today, Basse’s Choice is continuing in this tradition of excellence.
We want to share with our customers the foods and traditions with which Virginia is so richly blessed – classic, gourmet foods that compliment the Tidewater coastal lowlands, the fertile Piedmont and the majestic mountains of the Ridge and Valley – along with other characteristic Southern foods to enhance our selections.
Our association with Gwaltney brings to you a collection of products unequaled in flavor, variety and value. Together, our catalogue offers you an opportunity to start a new millennium tradition of holiday dining at its finest. Enjoy!
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The Genuine Smithfield Ham Shoppe
The Genuine Smithfield Ham Shoppe is located on Main Street in the heart of historic Smithfield.
Visit our store for world-famous Genuine Smithfield Hams, Virginia peanuts, wines, gourmet specialties, pig collectibles, and more.
Antiques, Southern eating establishments, and lodging are nearby.
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Southern Elegance Hospitality
Genuine Smithfield Hams have crowned America’s tables for generations. They are as distinctive as they are delicious, as elegant as they are hearty. They are the flavor of Southern Hospitality.
The Luter family of Smithfield, Virginia, has been curing and selling hams since the turn of the century. Joseph W. Luter, Sr.’s first job was at a local meat packing plant. His young son, Joseph W. Luter, Jr., followed in his father’s footsteps, learning every phase of the meat packing industry. And eventually persuading him start their own business - Smithfield Packing Company was chartered in 1936.
In 1962, with Smithfield already on its way to becoming the “Ham Capital of the World”, Joseph W. Luter III took the reigns. Expanding the plant’s facilities and product line became the key to a growth cycle that promoted Smithfield Packing Company from a family business into a large, investor-owned and publicly traded company. Today with Joseph W. Luter IV on board, the company retains its family heritage and has become a worldwide marketer of pork products and one of America’s largest meat companies – poised for significant growth and expansion.
Over the years, the curing process for Genuine Smithfield Hams has changed little. However, with the development of high-tech hog breeding techniques, there is now a new generation of pork that combines yesterday’s goodness with today’s leaner taste. And Smithfield is making it easier and more convenient to serve.
Now the taste and tradition of Smithfield can be delivered right to your doorstep. So whether you’re hosting an elegant holiday dinner, cooking for a casual family picnic, or just shopping for the perfect gift – be sure to make Smithfield a tradition around your family’s table.
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